Showing posts with label Andrew Jefford. Show all posts
Showing posts with label Andrew Jefford. Show all posts

Sunday, 8 December 2013

The Wine Critic's Critic: Decanter and Andrew Jefford - The wine industry’s Professor of English. 86/100 points.


'I love re-reading the intro to Andrew's book, 'The New France'. It exudes genuine interest and passion, and reminds me of my own discovery of France and the French 30 years ago, and my continued love affair with the country. He is a great writer…..most of the time'.

Andrew is like your university professor – scholarly, reflective, personable. curious and wise. His emphasis is on quietly expanding the sum of wine knowledge rather than courting controversy and building his profile. He can write brilliantly but like many scholars, he can, very occasionally, veer into language which confuses rather than conveys. I can imagine him saying to himself: why use a simple phrase when an obscure one will do?

Andrew is a regular contributor to Decanter Magazine where he writes a weekly Monday blog as well as doing tastings and writing other articles notably on South of France (where he now lives) and South Australia (where he used to live). I write about both him and Decanter here, and score them as a combination.

I first came across Andrew Jefford when I read his book ‘The New France’ back in 2002. I thought it was outstanding. I didn’t agree with all his ratings (how could Trevallon only get 1 star?) but it did what the title promised. It was enlightening and revealed relatively unknown wine regions of France (Jura, Savoie and Corsica are examples) which are now in vogue. He also championed the small grower, the artisan who makes individual wines in the face of large corporates, and he wrote it at a time when New World wine was in its ascendancy. It was an innovative, reactionary piece of work which helped him win the 2002 Glenfiddich Award for Wine Writer of the Year.

Boy, Jefford can write. He is an excellent storyteller - rational, balanced, insightful and varied – and he brings to life the wines, places and characters involved. His prose is usually clipped and efficient, eliminating unnecessary words. His online style is generally well suited to all types of consumer groups because it is so varied, insightful and well written. There is always a juicy nugget of information or insight offered up by Jefford. He delivers most of his online information via the Decanter blog. His own site links through to his Decanter blog and twitter page.

The range subject matter he can analyse and digest is impressive. Just over the summer, he has covered a wide array of subjects: dépérissement, a maladie which affects only Syrah (July 22), useful tips to bloggers (July 29th) and the downside for the wine market of electronic media (what he calls the information tsunami), Austria’s Danubian wine regions by air (Aug 5th), the risk of contamination in food and wine (Aug 12th) and a top wine tip (Aug 19th).

But my (rather churlish) observation is that Andrew can occasionally write obscurely which perhaps belies his literary yearning and love of poetry (he uses his twitter account to write only Haiku, a short form of Japanese poetry). I think this can upset the fluency of his writing and obscure its meaning. Why bother using this technique? After all, this is fermented grape juice he is writing about.

Here are some recent examples of words and phrases he has used:

·       Wines which are fresh, limpid and juicy, their redcurrant and raspberry fruits shawled, …, in feathery tannins” (FT, Aug 10/11). Maybe it is the use of an avian adjective to describe wine which I don’t like, but what’s wrong with using the word light or fine which would be more comprehensible?

·       The Austrian wine, Gruner Vetliner, has few “allusive pegs, but their texture, pith and sappiness gives them unparalled food-friendliness…..” (FT, 17/18). Allusive pegs? I understand from my limited experience how elusive pegs can be when you want to hang the washing out, but allusive? And sappiness? Come again?

·    His Decanter blog on 19th August mentioned all the following words: ‘least articulate wine’, ‘allusive triggers’, ‘sappy’, ‘adjectivally arid’.  “Qu’est-ce que ca veut dire?”, I can hear Eloi Durrbach (Trevallon) Alain Vaillé (La Grange des Peres) and Thierry Allemand (Cornas) asking themselves. I too have no idea.

Maybe he feels the need to adorn his clipped writing prose with obscure words to add style and colour? Please Andrew, if you need to be obscure, then be obscure clearly!

The words ‘sap’ and ‘sappiness’ (or ‘seve’ and ‘seveux’ in French) for describing wine intrigue me. I have seen these words used in both French and English tasting notes. I think they are odd and clumsy figures of speech.

They appear to be words which have crept into the French language quite recently to describe wines, but I have no idea where they came from. I lived in France for years from 1986, I have a first class degree in French, I played rugby there for years (including Chateauneuf-du-Pape where the growers would serve us wine, not lucozade, after training) and I have spent years mixing with growers and tasting their wines. But I had never heard it used, until recently, to describe a wine.

Do the grapes themselves really have sap? In fact, when critics say sappy (or seveux), I think they mean succulent or juicy or concentrated. So why not just say that? And since when did we think of sap as any of these things (think of a great Oak or Plane tree and is juicy what springs to mind?). It is one of the more bizarre examples of our languages’ evolution. Or maybe it is the circle of wine critics which have contorted its meaning? After all, why use a simple word when a more obscure one will do?

The word for sap, seve, can also be used in a slightly different context: “la seve nerveuse” (literal meaning: “nervous sap”). I asked Eloi Durbach of Domaine de Trevallon if he knew what this meant and he guessed that it meant trop d’acide (too much acid) or ‘tightly wound’ (another vinous metaphor). You see, even the great and the good don’t really know. Everything in wine, like love and art, is subjective and a matter of personal judgment.

Sap and sappiness are neologisms  - newly coined words which may be in the process of entering common use not yet accepted into mainstream language.

I just don’t like the terms. For me, sap is found in trees and global companies where it is a clunky IT system invented by Germans. It isn’t found in grapes.

Here are my scores for Andrew and Decanter:




The Wine Critic's Critic part 1. Want to know who the world's best wine critics are? Then read on...


They are an eclectic mix of the clever, entertaining, interesting and boring. Read my 'Wine Critic's Critic' series of articles to find out more.

I love the idea of critiquing the wine critics and quantifying them at their own game. I have reviewed 10 of the world’s most formidable against a range of criteria and scored them using my ‘100 point’ scale. How will they take it? Will I be excommunicated from their world of wine, hoist by my own pétard?

Eloi Dürrbach of Domaine de Trevallon, one of France’s great pioneering wine makers, visionary and Picasso’s godson no less, inadvertently gave me the idea. “The problem is sometimes I don’t understand what wine critics say. They use obscure words and phrases when describing wine which most people can’t comprehend”. These are Eloi’s words when I visited him and his daughter, Ostiane, in July this year. The irony of course is that critics are meant to educate, inform and entertain consumers, not confuse them.

As I drove away from his beautiful Trevallon through the limestone hills and sun baked landscape of Les Alpilles in Provence, I thought about Eloi’s comments and how perverse it is that one of the great pioneers of French wine can’t, sometimes, understand what the critics write.

I wonder whether this is generally the case. Are all critics guilty or just some of them, some of the time? What is the problem? Incomprehensible words, over complication of language, illusory aromas and flavours or do they just write plain twaddle? Does this really make tasting notes ‘pernicious’, as Eric Asimov asserts? Or do they serve a useful purpose? These are just some of the questions I address in my postings over the next couple of weeks.

My questions come into even sharper focus as I travel down to see Alain Vaillé of the fabled La Grange des Peres in Aniane. If you have ever met Alain, or his son Laurent who is the real wine making genius down there, then you will appreciate the juxtaposition of the simple artisan wine maker, nurturing his vineyards and performing alchemy, and the urbane critic, dissecting, fault finding and describing his wines, often in a sterile city location. If Eloi struggles to understand the critics at times then Alain has no chance.

Like Eloi and Alain, all the growers I meet are of their type. The list reads like a role call for the Wine Oscars; these are truly some of the great growers of France -– Etienne Grivot, Thierry Brouin (Burgundy), Vincent Avril, Marc Perrin, (Chateauneuf du Pape), Jean-Louis Chave, Michel Chapoutier (Hermitage), Stephane Robert, Thierry Allemand (Cornas), Jean- Michel Gérin, Stephane Ogier (Cote Rotie), Marcel Richard, Jerome Bressy (Cote du Rhone Villages) …. Some may be better educated than others, but at heart they men of the soil, artisans practising their trade simply to give enjoyment to consumers; they are not looking to mystify wine and make it harder to appreciate. When I see them, I must ask them whether they feel the same about the critics’ language as Eloi.

There seems to be a gap in understanding between those who ‘do’ and those who ‘teach’. I acknowledge that the growers are on the producer side rather than consumer side, with the critics obviously targeting the latter, but don’t be fooled; the producers are just like the spectrum of people for whom the critics are writing. If notes are incomprehensible for one group, they will be for the other. Furthermore, all these consumer groups meld into one: the novice, the enthusiast, the expert and the trade. We all drink wine.

Eric Asimov in his recent book ‘How to love wine’, writes in passionate terms about the ‘tyranny of the tasting note’, which exaggerate aromas and flavours. He actually goes as far to say that tasting notes are, at best, a waste of time and, at worst, pernicious. Eric is perhaps exaggerating too but I do understand the basis for his sentiment.

My conclusions are not meant to be definitive but they will provide the consumer with a guide on the quality of each critic and which ones best suit their requirements.



The 10 critics and critics
I have selected who, in my mind, are the 10 most formidable critics in the world of wine. Not everyone will agree with this list (it is my list so influenced by who I read and rate, and where I live, namely the UK) and I will add others to it over time. Here are the 10 in alphabetical order:

1.     Tim Atkin
2.     Jamie Goode
3.     Andrew Jefford and Decanter
4.     John Livingstone-Learmonth
5.     Allen Meadows
6.     James Molesworth and Wine Spectator
7.     Robert Parker
8.     Jancis Robinson
9.     James Suckling
10.  Stephen Tanzer

You will see that for the 2 main print publications of Decanter and Wine Spectator, I have also selected one of their key writers who has a high profile in the market. Here are the key facts for the 10 critics:


Name

Web site
Twitter

Type of site
Commercial model of site
Annual subscription cost, if applicable (as of Nov 2013)
No of subscribers/Twitter followers (as of Nov 2013)
Target
audience
Andrew Jefford/Decanter

Decanter.com
andrewjefford.com
@Decanter
@andrewcjefford

Decanter is a comprehensive subscriber based web site, not focused on any particular country or region. Andrew is a key contributor

Subscriber and advertising
Normally £121 pa for print and digital. Currently offer price of c£75 pa
>17,500 subscribers for Decanter. 57000 twitter followers. Andrew has 3000 Twitter followers.
Expert and enthusiastic amateurs
Burghound (Allen Meadows)

burghound.com
@burghound

Comprehensive subscriber based web site specialising in burgundy but now widening out to cover other Pinot Noir growing areas such as Californi and Oregon

Subscriber only
$145 pa for full access to database and 4 electronic quarterly issues
7500+ subscribers to burghound.com in 2010 (according to slate.com). 11,000 Twitter followers
Trade and expert amateur
James Molesworth/Wine Spectator

winespectator.com
@jmolesworth1
@WineSpectator


Comprehensive subscriber based web site, not focused on any particular country or region. James is a senior editor

Subscriber and advertising
$75 pa for magazine and web site. c$50 for web site only.
350,000+ subscribers to WS (according to goodgrape.com), WS has 110,000 twitter followers. James has 13,500 Twitter followers
Trade, expert and enthusiastic amateur
James Suckling

jamessuckling.com
@JamesSuckling

Video based web site specialising in cigars and wines from Italy and  Bordeaux although he is widening this out
Subscriber and advertising
$144 pa. Web site only - no print available
Unknown no of subscribers to James.suckling.com. 23,000 Twitter followers
Expert and enthusiastic amateurs
Jamie Goode

wineanorak.com
@jamiegoode

Comprehensive free web site with features, wine controversies, wine travel advice and a special section for those new to wine

Advertising
Free
Unknown no of regular viewers to jamiegoode.com. But it gets a lot of hits - as many as Decanter.com. 20,500 Twitter followers
Trade, expert and enthusiastic amateur
Jancis Robinson

jancisrobinson.com
@JancisRobinson

Comprehensive subscriber based web site, not focused on any particular country or region. Jancis is the leader but has a strong team supporting her

Subscriber only
£69 pa. Web site only - no print available
Unknown no of subscribers to jancisrobinson.com. 198,000 Twitter followers
Trade, expert and enthusiastic amateur
John Livingstone Learmonth

drinkrhone.com
@DrinkRhone


Comprehensive subscriber based web site specialising in northern and southern Rhone

Subscriber only
£40 pa. Web site only - no print available
Unknown no of subscribers to drinkrhone.com. JLL doesn't use twitter much - 40 Twitter followers
Trade and expert amateur
Stephen Tanzer

http://www.wineaccess.com/expert/tanzer/index.html
@StephenTanzer1


Comprehensive subscriber based web site, not focused on any particular country or region. Stephen is the leader but has a  team supporting him
Subscriber only
$90 pa. 6 bi monthly issues by the web plus 12 months on line access to IWC archives and forum
Unknown no of subscribers to his site. 1600 Twitter followers
Trade and expert amateur
Robert Parker

erobertparker.com
@RobertMParkerJr

Comprehensive subscriber based web site, not focused on any particular country or region. Stephen is the leader but has a  team supporting him

Subscriber only
$99 pa. Web site only - no print available
65,000+ subscribers to erobertparker.com. 54,000 Twitter followers
Trade, expert and enthusiastic amateur
Tim Atkin

timatkin.com
@timatkin

Comprehensive free (generally) web site with features, reports and tastings. Tim charges for specific tasting reports

Advertising and individual payment for reports
Free. Certain reports can be purchased for £10-20
Unknown no of subscribers to timatkin.com. 28,000 Twitter followers
Expert and enthusiastic amateurs

This is just a small sample of the world’s critics. There are plenty of other critics and writers who could have been included.

Read on: The Wine Critic's Critic part 2