Showing posts with label James Molesworth. Show all posts
Showing posts with label James Molesworth. Show all posts

Sunday, 22 December 2013

The Wine Critic's Critic: James Molesworth (Wine Spectator): The Wine Industry's Alchemist. 92/100 points


'His tasting notes are the literary equivalent of a sugar rush (admit it, we all love that feeling), words gushing from his frontal lobe as he disappears into a vinous-fuelled orgy only to reappear having described every fruit known to Del Monte. You can tell that he just loves wine and the people who make it'.

I have a good idea what James drinks because I read the WS, but I don’t know what his magic potion is. Whatever it is, I want some. He has the olfactory receptors of a great white shark, able to detect, for example, 1 part Jonagold apple to a 1,000,000 square hectares of New York orchard. He is the sensory alchemist who can turn a standard Cote du Rhone into a core of crushed plum, linzar torte and Lapsang souchong tea. He has the vivid imagination of Sid Barrett (former singer of Pink Floyd) on interstellar overdrive.


James is a Senior Editor for the Wine Spectator covering Bordeaux, Finger Lakes of New York, Loire Valley, Rhône Valley, South Africa. I write about both him and the Wine Spectator here, and score them together.

Eric Asimov and others have criticized critics like James Molesworth (and other critics) for using words in tasting notes which, in their view, are essentially meaningless, exaggerated in their jargon and contain obscure references. Some believe he and others are guilty of overwriting, deploying hyperbole and reaching for superlatives in his notes.

I don’t care what the others say. I love reading James’ work not only because I like his prose but most importantly because his notes seduce me into trying the wines and visiting the growers. I look at his writing like the lyrics of a song – they may be, sometimes, obscure but the singer gets away with it because the overall sound and melody are very easy on the ear. Some of my favourite singers (Van Morrison, Talk Talk, David Bowie,…..) regularly wrote and still write obscure lyrics but I love what they do nevertheless.

To James, his tasting notes are the verbal expression of his sensory perceptions and these are underpinned not just by his knowledge but also by his passion, notably for the Rhone.

Some people read critics’ notes just for their educational value but I look for more than just opinions, knowledge and experience. I also want to feel the critic’s love and passion for the subject matter. I want him or her to draw me momentarily into their sensory world and let me experience what they can experience regularly. The role of the wine critic, in my view, is not just to educate and inform but to entertain too. For me, James does this with great success.

By informing, educating and entertaining the world about wine, the end game of the critic has to be to encourage more wine drinking (responsible of course) otherwise what is the point?

I love James’ passion – it is one of the defining human characteristics of successful people and can paper over any cracks. I use it all the time to paper over mine.

Here are some examples of James’ tasting notes from the WS:

This white cuts a bold swath, delivering flavors of dried Jonagold apple, fig, creamed pear, hazelnut and persimmon. Creamy and lush, held together by a finely beaded spine of acidity, with strong minerality kicking in on the lengthy finish. Showy and suave, yet balanced.

This is gorgeous, with lush linzer torte, boysenberry pâte de fruit and plum sauce notes that captivate, while anise, Lapsang souchong tea and singed apple wood notes fill in the background. The long finish is fleshy and driven.

Ripe and lush, but very pure, with gorgeous yellow apple, white peach and Cavaillon melon fruit aromas and flavors, lined with honeysuckle, heather and quinine and sailing through the long, stone- and mineral-framed finish. A really beautiful combination of weight and purity.
On the WS site, he uses video very effectively covering all his areas and includes interesting topics such as food and wine matches, differences in types of wines (e.g. Gigondas and Chateauneuf du Pape, Tavel and Provence roses, Cote Blonde and Cote Brune on Cote Rotie), discussions with growers and tastings). These excellent videos and they are very intelligible to the viewer.

The WS accepts wine advertising and some purists would argue that this affects their ability to score objectively. I don’t subscribe to this view. I think they have a huge vested interest in ensuring their readers believe their integrity and I would be amazed if commercial interests affected editorial judgement. Money doesn’t always corrupt – it can be very powerful at holding commercial interests to account as well.

Here are my scores for James and WS:













Read on. The Wine Critic's Critic: Jancis Robinson and Robert Parker will feature next, after Christmas.

Sunday, 8 December 2013

The Wine Critic's Critic part 1. Want to know who the world's best wine critics are? Then read on...


They are an eclectic mix of the clever, entertaining, interesting and boring. Read my 'Wine Critic's Critic' series of articles to find out more.

I love the idea of critiquing the wine critics and quantifying them at their own game. I have reviewed 10 of the world’s most formidable against a range of criteria and scored them using my ‘100 point’ scale. How will they take it? Will I be excommunicated from their world of wine, hoist by my own pétard?

Eloi Dürrbach of Domaine de Trevallon, one of France’s great pioneering wine makers, visionary and Picasso’s godson no less, inadvertently gave me the idea. “The problem is sometimes I don’t understand what wine critics say. They use obscure words and phrases when describing wine which most people can’t comprehend”. These are Eloi’s words when I visited him and his daughter, Ostiane, in July this year. The irony of course is that critics are meant to educate, inform and entertain consumers, not confuse them.

As I drove away from his beautiful Trevallon through the limestone hills and sun baked landscape of Les Alpilles in Provence, I thought about Eloi’s comments and how perverse it is that one of the great pioneers of French wine can’t, sometimes, understand what the critics write.

I wonder whether this is generally the case. Are all critics guilty or just some of them, some of the time? What is the problem? Incomprehensible words, over complication of language, illusory aromas and flavours or do they just write plain twaddle? Does this really make tasting notes ‘pernicious’, as Eric Asimov asserts? Or do they serve a useful purpose? These are just some of the questions I address in my postings over the next couple of weeks.

My questions come into even sharper focus as I travel down to see Alain Vaillé of the fabled La Grange des Peres in Aniane. If you have ever met Alain, or his son Laurent who is the real wine making genius down there, then you will appreciate the juxtaposition of the simple artisan wine maker, nurturing his vineyards and performing alchemy, and the urbane critic, dissecting, fault finding and describing his wines, often in a sterile city location. If Eloi struggles to understand the critics at times then Alain has no chance.

Like Eloi and Alain, all the growers I meet are of their type. The list reads like a role call for the Wine Oscars; these are truly some of the great growers of France -– Etienne Grivot, Thierry Brouin (Burgundy), Vincent Avril, Marc Perrin, (Chateauneuf du Pape), Jean-Louis Chave, Michel Chapoutier (Hermitage), Stephane Robert, Thierry Allemand (Cornas), Jean- Michel Gérin, Stephane Ogier (Cote Rotie), Marcel Richard, Jerome Bressy (Cote du Rhone Villages) …. Some may be better educated than others, but at heart they men of the soil, artisans practising their trade simply to give enjoyment to consumers; they are not looking to mystify wine and make it harder to appreciate. When I see them, I must ask them whether they feel the same about the critics’ language as Eloi.

There seems to be a gap in understanding between those who ‘do’ and those who ‘teach’. I acknowledge that the growers are on the producer side rather than consumer side, with the critics obviously targeting the latter, but don’t be fooled; the producers are just like the spectrum of people for whom the critics are writing. If notes are incomprehensible for one group, they will be for the other. Furthermore, all these consumer groups meld into one: the novice, the enthusiast, the expert and the trade. We all drink wine.

Eric Asimov in his recent book ‘How to love wine’, writes in passionate terms about the ‘tyranny of the tasting note’, which exaggerate aromas and flavours. He actually goes as far to say that tasting notes are, at best, a waste of time and, at worst, pernicious. Eric is perhaps exaggerating too but I do understand the basis for his sentiment.

My conclusions are not meant to be definitive but they will provide the consumer with a guide on the quality of each critic and which ones best suit their requirements.



The 10 critics and critics
I have selected who, in my mind, are the 10 most formidable critics in the world of wine. Not everyone will agree with this list (it is my list so influenced by who I read and rate, and where I live, namely the UK) and I will add others to it over time. Here are the 10 in alphabetical order:

1.     Tim Atkin
2.     Jamie Goode
3.     Andrew Jefford and Decanter
4.     John Livingstone-Learmonth
5.     Allen Meadows
6.     James Molesworth and Wine Spectator
7.     Robert Parker
8.     Jancis Robinson
9.     James Suckling
10.  Stephen Tanzer

You will see that for the 2 main print publications of Decanter and Wine Spectator, I have also selected one of their key writers who has a high profile in the market. Here are the key facts for the 10 critics:


Name

Web site
Twitter

Type of site
Commercial model of site
Annual subscription cost, if applicable (as of Nov 2013)
No of subscribers/Twitter followers (as of Nov 2013)
Target
audience
Andrew Jefford/Decanter

Decanter.com
andrewjefford.com
@Decanter
@andrewcjefford

Decanter is a comprehensive subscriber based web site, not focused on any particular country or region. Andrew is a key contributor

Subscriber and advertising
Normally £121 pa for print and digital. Currently offer price of c£75 pa
>17,500 subscribers for Decanter. 57000 twitter followers. Andrew has 3000 Twitter followers.
Expert and enthusiastic amateurs
Burghound (Allen Meadows)

burghound.com
@burghound

Comprehensive subscriber based web site specialising in burgundy but now widening out to cover other Pinot Noir growing areas such as Californi and Oregon

Subscriber only
$145 pa for full access to database and 4 electronic quarterly issues
7500+ subscribers to burghound.com in 2010 (according to slate.com). 11,000 Twitter followers
Trade and expert amateur
James Molesworth/Wine Spectator

winespectator.com
@jmolesworth1
@WineSpectator


Comprehensive subscriber based web site, not focused on any particular country or region. James is a senior editor

Subscriber and advertising
$75 pa for magazine and web site. c$50 for web site only.
350,000+ subscribers to WS (according to goodgrape.com), WS has 110,000 twitter followers. James has 13,500 Twitter followers
Trade, expert and enthusiastic amateur
James Suckling

jamessuckling.com
@JamesSuckling

Video based web site specialising in cigars and wines from Italy and  Bordeaux although he is widening this out
Subscriber and advertising
$144 pa. Web site only - no print available
Unknown no of subscribers to James.suckling.com. 23,000 Twitter followers
Expert and enthusiastic amateurs
Jamie Goode

wineanorak.com
@jamiegoode

Comprehensive free web site with features, wine controversies, wine travel advice and a special section for those new to wine

Advertising
Free
Unknown no of regular viewers to jamiegoode.com. But it gets a lot of hits - as many as Decanter.com. 20,500 Twitter followers
Trade, expert and enthusiastic amateur
Jancis Robinson

jancisrobinson.com
@JancisRobinson

Comprehensive subscriber based web site, not focused on any particular country or region. Jancis is the leader but has a strong team supporting her

Subscriber only
£69 pa. Web site only - no print available
Unknown no of subscribers to jancisrobinson.com. 198,000 Twitter followers
Trade, expert and enthusiastic amateur
John Livingstone Learmonth

drinkrhone.com
@DrinkRhone


Comprehensive subscriber based web site specialising in northern and southern Rhone

Subscriber only
£40 pa. Web site only - no print available
Unknown no of subscribers to drinkrhone.com. JLL doesn't use twitter much - 40 Twitter followers
Trade and expert amateur
Stephen Tanzer

http://www.wineaccess.com/expert/tanzer/index.html
@StephenTanzer1


Comprehensive subscriber based web site, not focused on any particular country or region. Stephen is the leader but has a  team supporting him
Subscriber only
$90 pa. 6 bi monthly issues by the web plus 12 months on line access to IWC archives and forum
Unknown no of subscribers to his site. 1600 Twitter followers
Trade and expert amateur
Robert Parker

erobertparker.com
@RobertMParkerJr

Comprehensive subscriber based web site, not focused on any particular country or region. Stephen is the leader but has a  team supporting him

Subscriber only
$99 pa. Web site only - no print available
65,000+ subscribers to erobertparker.com. 54,000 Twitter followers
Trade, expert and enthusiastic amateur
Tim Atkin

timatkin.com
@timatkin

Comprehensive free (generally) web site with features, reports and tastings. Tim charges for specific tasting reports

Advertising and individual payment for reports
Free. Certain reports can be purchased for £10-20
Unknown no of subscribers to timatkin.com. 28,000 Twitter followers
Expert and enthusiastic amateurs

This is just a small sample of the world’s critics. There are plenty of other critics and writers who could have been included.

Read on: The Wine Critic's Critic part 2